Why Choose AVIR Tours & Travel?
The tourism industry has undergone rapid growth of unsurpassed nature over the last several decades. This has mainly been due to the advent of a ‘borderless’ world and increased information dissemination about the majestic sceneries throughout the world, with the African region being no exception.
We are on the brink of penetrating a lucrative market in a rapidly growing industry. The current trend towards an increase in the number of tourists entering the country presents an opportunity for AVIR Tours to penetrate the market. An opportunity for AVIR Tours’ success exists because the national tourism industry is growing at a rapid pace annually. AVIR Tours is poised to take advantage of this growth and moderate competition in the city travel portion of the industry, with a dedicated and experienced staff, excellent networking, and effective management and marketing. AVIR Tours provides travel and adventure packages to tourists in the whole world. Services and products provided by AVIR will initially include pre-arranged tours, custom packages according to clients specifications, travel consultation, and as time progresses making reservations for lodging amongst other related services. AVIR Tours seeks to differentiate itself as the premier adventure mobile operator in the East and central Africa.
Our services are positioned very carefully: they are extremely high quality, comfortable, informative and tailored to the clients needs such that they will enable individuals to have a greater appreciation of the natural environment and its intricacies.
Our marketing strategy are based mainly on ensuring customers know about our existence and the service(s) we fulfill. Hence our intention is to make the right information available to the right target customers. This will be done through implementing a market penetration strategy that will ensure that we are well known and respected in the tourism industry. We will ensure that our prices take into consideration peoples’ budgets, that these people appreciate the service(s), know that it exists, and how to contact us.
It is important to recognize that we do not intend to just take individuals on sightseeing excursions, but also to ensure that they appreciate God’s creative art of creation through informative briefings on objects’ origins. This element will assist in differentiating us from our competitors and contribute towards the development of a sustainable competitive advantage. Hence we need to engage the right people in the right place at the right time if we are to ensure optimum growth. We intend to develop our team so that our people can grow as the company grows – a mutually beneficial relationship.